Jessica Sposato

Senior Copywriter

The Princess Margaret Cancer Foundation

Social, email, radio, digital, XM, print, direct mail, cases for support, impact reports, one-pagers

The Princess Margaret has hosted several annual ‘Conquer Cancer’ events since 2002. Thanks to its strong, consistent brand voice, thousands of Canadians are inspired every year to cycle, walk, and run in support of life-saving cancer research.

SickKids Foundation

Direct mail, social, video, radio

The SickKids “VS” campaign changed the way millions of Canadians see childhood illness. Standing out from the wide array of charities vying for attention, SKF shows its patients as strong and empowered, and encourages new donors to join the fight.

A message for monthly donors
Envelope
Letter Front
Letter Back

Grey Goose summer activation

Concept ideation, brand strategy, digital, XM

How do we show tastemakers that Grey Goose is the alcohol that elevates the everyday? By creating an unforgettable luxury yacht experience that puts this iconic vodka front and centre.

Who, me?

Hey, I’m Jess and I’m a copywriter from Toronto, born & raised. I’ve been writing for a long time, way before I called it ~work~

I graduated from Humber’s Advertising Copywriting postgrad program in 2016 and started my career right away in CRM.

After travelling across Asia, I continued writing for digital platforms before making the leap to XM, branding, TV, and scriptwriting (where journalism school finally paid off!)

Outside of the office, I love longboarding to my favourite spots in the city, planning elaborate road trips, and relearning the piano.

Feeling a creative spark? Get in touch with me on LinkedIn.

30 sec. TV commercial
Cover Page
Brand Persona
Email Example
Brand guidelines

East Side Mario’s 360° campaign

Pitching, rebranding, TV, menu, brand guidelines

East Side’s used to be all about family fun, but it’s lost its distinct personality in recent years. So we helped bring back the playfulness by returning the brand to its Italiano roots.

Cover
Inside Fold
Back Panel
Cover Page
Brand Story
Intro
Design Vision
Belleville Waterfront
Downtown Belleville
Greenspaces
Proximity to PEC
Interiors

Porta Condominiums

Brand narrative, OOH, print, digital

A place-making campaign for a new condo development in often-overlooked Belleville – inspiring future residents to consider the benefits of living more slowly in this quietly growing city.

TD Canada Trust

CRM, email, digital, social

Financial institutions can often seem unapproachable and robotic – but good copy can make them come alive by giving them a relatable voice, whether it’s through a thoughtful campaign aimed at a previously-underserved customer base, or a simple email about everyday banking.

Daily Goods

Strategy, brand identity, OOH, taglines

A brand new grocery store needs its own distinct branding. Knowing that Daily Goods would be located in the heart of the community-focused Danforth and rely mainly on local business, we positioned it as your friendly neighbourhood shop, curated especially for its residents’ everyday needs.

Lightning Round!

It’s a carousel of creativity! Here are a few favourites from over the years.